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Customers at Penzance Farmers' Market, Cornwall, recently joined in the Retail HealthCheckTM carried out as part of the Making Local Food Work support for a group of markets in the area. This check gathers key information about the market and uses techniques that customers really enjoy taking parting.
A new organisation, representing broad community support, identified and agreed to a new location, the old cattle market at the top of Causewayhead, following the failure of a farmers’ market at another location in Penzance. Launched in March 2009, Penzance Farmers' Market takes place every Friday from 9:00 – 14:00 and has enthusiastic support from customers, producers and local retailers alike.
Performance at the new location was measured through a Retail HealthCheckTM, which gathers data from customers and stallholders during the course of a market. Findings and recommendations from the research were reported to a group of local markets at a follow-up training day for organisers and producers in the area.
Rob Poole, Rural Economy Officer for Cornwall Council described the Retail HealthCheckTM as “a real opportunity to find out about your customers and their views, having had the follow up workshop we have changed our marketing, market times and layout to meet customers requests. Penzance Farmers Market would recommend it to bench mark where you are and see where you want to go.”
For more information about the Retail HealthCheckTM visit http://www.retailhealthcheck.com/
