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Building Farmers’ Markets
- for producers and consumers and for the future
The Making Local Food Work programme draws together two key national players FARMA and Plunkett to bring their experience and specialist knowledge to farmers’ markets throughout England.
Time for change
Farmers’ markets have been running in England for more than a decade. They are a great chance for producers to sell direct to the public, but it’s not always easy for a group of individual producers to get together and make the most of opportunities.
There's lots of interest in local food and so there are great opportunites to launch new markets and increase the frequency of existing markets, but it takes time and effort to plan and organise.
Producers face challenges in becoming retailers. For many produces attending a farmers’ market will be the first time they have sold directly to consumers.
Markets have a host of issues to resolve – finding the best location, covering all the legal requirements and making sure markets offer the quality, provenance and variety of produce that customers want and expect.
The farmers’ market project offers a chance for groups of farmers’ markets to learn from best practice in this area through the experience and expertise of key national players.
