Retail HealthCheck FARMA market survey research customer Penzance farmers'

Retail HealthCheck

What is a Retail HealthCheck?

Part of the Farmers' Market project can involve a Retail HealthCheck to measure, analyse and assess the retail environment of a farmers' market. The Retail HealthCheck is the biggest and most detailed knowledgebase on farmers' markets in the world.

Penzance Farmers' Market, Cornwall

As part of Making Local Food Work's Farmers' Markets project, a Retail HealthCheck was carried out across the Penzance area, in which a number of markets operate, to gather key information. Taking part was Penzance Farmers' Market, a new organisation which represents broad community support and has recently found a new home at the old cattle market, at the top of Causewayhead. Launched officially in March 2009, Penzance Farmers' Market takes place every Friday between 9am and 2pm and enjoys enthusiastic support from customers, producers and local retailers alike.

Performance at the new location was measured through the Retail HealthCheck, with the findings and recommendations from the research being reported a group of local markets at a follow-up training day aimed at organisers and producers in the region.  

Rob Poole, Rural Economy Officer for Cornwall Council, described the Retail HealthCheck as “a real opportunity to find out about your customers and their views. Having had the follow up workshop we have changed our marketing, market times and layout to meet customers requests. Penzance Farmers Market would recommend it to bench mark where you are and see where you want to go.”

For more information about the Retail HealthCheckTM visit 



Lottery Funded