media handbook farmers markets local food making local work press PR

Media Handbook

Public relations - using the media, a practical guide

Using the media is a vital part of PR. It reaches out to a wide, loyal audience, raising awareness of what you are doing and increasing sales of local food. We have develped a practical guide that aims to help you establish and foster a good working relationship with journalists, from information about the various types of local media to engaging their interest through events and press releases.You can download the gude here Media Handbook


If you would like some clarification on any of the information below, the communications
team is always happy to help. Contact us by emailing katherine.darling@plunkett.co.uk or
by calling 01993 810730.



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