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Community Shops and Local Food

Local shops are often the heart of the community and the Look for Local Food project aims to help community-run and traditional independent shops to stock and sell more locally produced food, thereby also creating valuable retail outlets for small-scale producers.

Recent research shows that 70% of consumers would like to buy more local food and drink (Source:IGD), that 64% of consumers are willing to pay slightly more for locally produced food and drink, and that 65% thought their local shop increased their sense of community (Source:NOP/ACS). Given these statistics, the Community Shops and Local Food project is responding to needs that are high on the consumer agenda.

The aim of the project is to increase access to local food for communities, and to help local food producers find outlets for their food. By 2012, the project aims to have supported 200 community and village shops in finding, stocking and selling more locally produced food and drink, and in doing so double the amount of local food sold through these shops. The project offers a comprehensive, free package of support for shops, and also acts as a first port of call for producers wishing to get involved with the scheme.

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