The Project

The aim of the project

Our aim is to increase communities' access to local food - food produced within thirty miles of where it is sold. By 2012, Look for Local Food aims to support 200 community and village shops in finding, stocking and selling more locally produced food and drink, and in doing so to double the amount of local food sold through these shops. A package of support worth in excess of £1000 is available to eligible shops across England wishing to get involved. 

What will shops receive?

Shops wishing to take part in the project will receive an extensive support package from the Plunkett Foundation through Making Local Food Work. This support takes the form of:

Up to three days 1:1 expert adviser support

  • An initial visit to fully explain the scheme, assess the shop's priorities and identify gaps in the market
  • Help in finding suitable food and drink suppliers
  • Display and merchandising tips related to local food
  • Support with the promotion of local food ranges

Look for Local Practical Guide and Quick Reference cards

  • What is local food
  • Sourcing and stocking local food
  • Displaying local food
  • Launching local food

Point of sale and promotional material

  • A1, A2, A3 and A4 posters
  • Shelf talkers
  • Tent cards
  • Window stickers
  • Large hanging sign

Further promotion and support from Making Local Food Work
Such as:

  • National promotion of the scheme and its benefits
  • Access to training seminars and bespoke consultancy through the Specialist Enterprise Support team
  • Good governance training

Additional financial support for running a local food event
Which can be used for:

  • Posters and marketing material
  • The cost of local food to be used as samples for the day


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 Downlaod a list of the shops involved in the pilot stage of our project here>