farmers markets local food lottery programme project
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Plunkett Foundation - Farmers' Markets


What are farmers' markets?

Farmers’ markets generally operate on a weekly or monthly basis and provide a route
through which food producers can sell direct to the public, increasing the availability of
local food and deepening the connection between producers and consumers. Not all farmers’ markets are community-owned social enterprises (some are Local Authority run for instance, or mainstream businesses).

This is a well-established sector with around 80% of collaborative farmers’ market organisations having been operating for over 3 years, and a quarter for over 10 years. They will typically have an annual turnover of between £5,000 and £10,000 (primarily
in stallholder fees), although those that operate multiple markets will be higher. The average turnover of an individual market is around £7,000. To find out more about the economic impact of farmers' markets download our report here.


What did we do?

FARMA and the Plunkett Foundation teamed up to help famers’ markets throughout England to create busy, vibrant markets that will boost the businesses of individual producers and provide fresh, quality local produce of known provenance to communities.

The project provided a wide range of advice and support to help markets and producers in a variety of ways. Our skilled advisers helped to review markets' performance and identify opportunities for improvement, as well as providing training for market organisers and stallholders and providing expert advice in developing business plans.

The overall aim of the project was to ensure farmers' markets across England survive and thrive. 


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Lottery Funded